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¿Por qué las marcas deben aplicar una estrategia de Marketing de contenidos?

Es cada vez más habitual escuchar de la importancia que las estrategias de marketing de contenidos tienen para las empresas y marcas. En una era social como en la que nos encontramos, donde la información fluye en tiempo real y entre los hábitos de los usuarios y consumidores destacan la tendencia por compartir información y recomendar las marcas más afines, el verdadero marketing de contenidos se posiciona como una de las

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En este proceso, las redes sociales juegan un papel importante ya que se han convertido en auténticos canales de comunicación donde la información circula constantemente. Y si tenemos en cuenta que es a través de estos medios donde los usuarios y consumidores pasan la mayor parte de su tiempo conectados a internet, se

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a su vez en el mejor escenario para desarrollar y poner en práctica nuestra estrategia de Marketing de contenidos y la promoción de toda la información que nuestra marca puede generar.

Es importante entender para ello algunos de los principios básicos de toda estrategia de social media y de marketing de contenidos. Las marcas tienen mucho que decir, pero no por ello están obligadas a generar información que poco aporte o nada tenga que ofrecer como valor añadido. A su vez, destacar que la amplitud de la estrategia de contenidos no solo se reduce a la creación de artículos sectoriales o notas promocionales de nuestra marca o empresa. La experiencia del marketing de contenidos puede contemplar multitud de soportes y plataformas. Aplicaciones, gráficas, infografías, videos, etc… Pero la pregunta más importante que podríamos plantearnos es ¿Por qué

las marcas deben aplicar una estrategia de Marketing de contenidos?

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